Last Updated: 10/20/2025
This Privacy Policy describes how The Grass Store DFW (referred to as “the Company,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from our website, thegrassstoredfw.com (the “Site”).
1. PERSONAL INFORMATION WE COLLECT
When you visit the Site, we collect several types of information. We refer to this as “Personal Information.”
A. Device Information (Automatically Collected)
When you browse the Site, we automatically collect certain information about your device, including:
- Information about your web browser.
- Your IP address.
- Time zone.
- Some of the cookies that are installed on your device.
- Individual web pages or products that you view.
- What websites or search terms referred you to the Site.
- Information about how you interact with the Site.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
B. Order Information (Information You Provide)
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- Your name.
- Billing address.
- Shipping address.
- Payment information (including credit card numbers ).
- Email address.
- Phone number.
- User name and encrypted password if you create an account.
We refer to both Device Information and Order Information as “Personal Information” in this Privacy Policy.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use the collected Personal Information for various purposes:
A. Fulfilling Orders (Order Information)
- To fulfill any orders placed through the Site (processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
- To communicate with you regarding your order.
- To screen our orders for potential risk or fraud.
- To provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us.
B. Improving the Site (Device Information)
- To help us screen for potential risk and fraud (in particular, your IP address).
- More generally, to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
3. SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. These include:
- Service Providers: We share information with companies that help us run our business (e.g., payment processors like [Placeholder: Payment Processor], shipping companies like [Placeholder: Shipping Carrier], and email marketing services like [Placeholder: Email Service]).
- Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Advertising: We may share your Personal Information with advertising partners (e.g., Google Ads, Facebook) to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
- Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your Personal Information may be transferred.
4. BEHAVIOURAL ADVERTISING
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications. You can opt out of targeted advertising by using the links below:
- FACEBOOK: https://www.facebook.com/settings/?tab=ads
- GOOGLE: https://www.google.com/settings/ads/anonymous
- DIGITAL ADVERTISING ALLIANCE (DAA): http://optout.aboutads.info/
5. YOUR RIGHTS
Depending on your location, you may have specific rights regarding your Personal Information:
- CCPA (California Residents): If you are a California resident, you may have the right to request information about the categories of Personal Information we have collected, the sources of that information, the business purposes for collecting or selling that information, and the categories of third parties with whom we share or sell the information. You also have the right to request the deletion of your Personal Information and the right to opt-out of the sale of your Personal Information.
6. DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. MINORS
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.
8. CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated policy on this page with a new “Last Updated” date.
9. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at office@thegrassstoredfw.com
